BSB

BSB Company, after 32 years running, holds nowadays a leading position in the field of women’s fashion. Today, it has an extensive network that comprises 100 exclusive BSB stores. The company’s distribution network is also extensive, with more than 200 associated multi brand stores in major cities in Greece and abroad.

The company’s international vision is expressed through an ambitious plan to operate abroad, currently having a strong presence in a total of 12 countries. The company’s headquarters are located in privately owned premises in Athens, in a total surface of 22,000 squares meters. The unique building with the sophisticated areas expresses the whole philosophy of BSB! The modern architectural spaces constitute an important prerequisite for the company directly linked with the look and aesthetics developed for the brand. The target group of BSB is women between 18 to 34 years who love fashion, live a modern lifestyle and want to express their personality and their femininity through their wardrobe choices.

The undoubted quality of the end product, a result of the high standards set by BSB, combined with design, production flexibility and planning are the fundamental elements of brand excellence. These are the key points that have enabled BSB to infiltrate and establish itself in a strong competitive environment in which BSB already holds a dominant position.

Apart from clothes, during the last years BSB has entered dynamically the industry of accessories and footwear, creating a total look for young women. Also, in early 2008, BSB became the first company that created a new range of ecological and environmentally friendly products made of 100% organic cotton. The company’s development is mostly based on the experienced and highly skilled staff in every sector of activity. BSB currently employs 300 permanent employees and more than 300 persons in the franchise stores.

PRODUCT LINES

BSB Collection: feminine modern clothes for ‘formal’ occasions, clubbing, or an elegant business appearance
BSB Jeans: casual clothes for all day with the denim line as its highlight
BSB Accessories: collection of shoes, bags and bijoux
BSB Juicy: bathing suits and underwear
BSB Eyes: a new line of fashion sunglasses and eyeglasses.
Forever Friends: the famous British brand with the adorable bear, has its own fashion line of sporty
outfits for those women who want to feel feminine at the gym or any casual occasio

PRICE
The prices that have been set reflect the excellent quality, the innovative design and the extensive treatment of the items.

PEOPLE
BSB is based on people who adopt its philosophy and embrace its vision. The BSB employees are dynamic, flexible and creative and each of them, from his/her own post, contributes significantly to the achievement of short and long term goals. The BSB executives develop initiatives, have ambitions and handle matters with the necessary professionalism, creating opportunities for development in a friendly and meritocratic environment.

The company employs trained executives who visit the stores regularly and educate its employees about all aspects of operation. Relevant manuals are available to the staff of the BSB stores while annual training programs are organized with external partners in areas that are deemed especially important for the operation of shops.