GÖRAN HORAL

PHILOSOPHIE

balance is created through attentiveness to proportion and detail. characterized by distinguished shapes that form an identity built on complex constructions, silently placing the wearer in focus.

it is an idea of reinforcing comfort and cradling strength. power, drawn from the masculine and feminine, creating an androgynous and bold tone for individuals seeking unconventional beauty. discovering the harmony and satisfaction in defying the obsessive desire for constant change.

they are echoes vibrating from origins in different cultures, from their stories and traditions. an expression revolving around nature’s raw grounding beauty and around the honest display of its dark side giving birth to light, creating its ethereal essence.

breaking away from the constant search of belonging and experiencing the satiating feeling of finding one self outside the norm and the peacefulness in accepting one's solitude.



BIOGRAPHY

with backgrounds as graduates of esmod, paris and central saint martins, london the paris based designers heidi göran and susanna horal have come together to reinvent their foundations and push the boundaries between art, craft and design.

after years of collecting influences from various countries and fields, the duo that comes from a mixed heritage of swedish, czech and chilean cultures, reunited in paris, where they had first met age 18.

it was a wish to redefine the conventional perception of elegance, taking their research further than trends, away from mass consumption and a will to form a product of artisan qualities, that lead them to launch their own label in 2012.

they source materials and produce in northern italy, honouring the traditions of the trade, creating handmade sculptural pieces with constructions that require truly skilful craftsmen.